ecommercenews· Arjan·· 13 天前精选AI 评分60
Amazon 占据德国线上零售 63% 份额
Amazon holds 63% of German online retail
AI 导读
Amazon 连同其 marketplace 在德国线上零售市场占据 63% 的份额，几乎所有德国线上消费者都会在 Amazon 下单。在所研究的产品品类中，Amazon 直接或间接影响了德国 41% 的消费支出，对线下零售也有明显影响。
推荐理由
原文给出 Amazon 在德国线上零售的份额及其对线下消费的间接影响，可作欧洲市场集中度的参照。
正文 · 原文
Including its marketplace, Amazon has a 63 percent share of Germany’s online retail market. Almost all German online shoppers buy from Amazon, which also has a major impact on physical retail. The company directly or indirectly influences 41 percent of German spending in the product categories studied.
来源：ecommercenews · ecommercenews.eu