Amazon 为第三方卖家推出 agentic AI 服务
Amazon rolls out new agentic AI for third-party sellers
Amazon 周三在其主站为第三方卖家推出一项新的 agentic AI 服务，扩展了商品上架与库存管理的自动化功能。该服务名为 workflows，可持续运行并执行卖家指令，例如评分突然下降时发出提醒或监控特定商品的价格；Seller Assistant 平台会存储每位卖家的资料以提供定价、促销和库存管理的定制建议。
Amazon 面向第三方卖家上线免费可选的 agentic AI 服务，卖家可据此了解新工具在定价、促销与库存上的自动化能力。
Amazon on Wednesday introduced a new agentic artificial intelligence service for third-party sellers on its main e-commerce site, expanding automation features for easier listing and inventory management.
Agents are fast becoming the hottest area of growth in AI because they can perform multiple actions with little to no human intervention. Here are some details:
Known as “workflows,” the service runs continuously to carry out seller prompts such as an alert if their ratings suddenly decline or monitoring pricing for specific products.
The Seller Assistant platform can store each seller’s profile for custom recommendations, including for item pricing, promotions and inventory management.
The seller agent can connect to AI tools that sellers already use through a plug-in, initially through Amazon’s Quick and Anthropic’s Claude services.
The new agent will be free for any seller to use and optional, said Amazon’s Mary Beth Westmoreland, vice president of worldwide selling experience.
Sellers can decide how much personal data they share with Amazon through the new agentic service.
- Reporting by Greg Bensinger; Editing by Chris Reese, of Reuters.
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