TikTok Shop 与 UPS 达成无标签退货独家合作
TikTok signs exclusive deal with UPS for label-free returns
UPS 宣布与 TikTok Shop 达成独家合作，为其美国卖家提供无箱、无标签退货服务。买家可将退货商品送至 Ulta Beauty、Staples 或 UPS 门店内近 1 万个 Happy Returns 退货点，由工作人员扫码、装袋并贴标，再集中装箱每日送往处理中心。
TikTok Shop 美国卖家可通过 UPS 门店的 Happy Returns 完成无箱无标签退货，退货流程与库存周转方式随之变化。
UPS on Tuesday said it had inked an exclusive deal to provide no-box, no-label returns for the fast-growing TikTok Shop network of US sellers as it competes with rivals like FedEx to provide specialised services that generate more profit than typical e-commerce package deliveries.
Parcel delivery firms like UPS and FedEx each have targeted so-called “reverse logistics” services that help retailers reduce the steep cost of returns, which average 27 per cent of a product’s purchase price, according to Blue Yonder, a returns-management software company. Amazon also offers no-box, no-label returns.
Total returns for the retail industry amounted to roughly $850 billion in 2025 and nearly 20 per cent of online sales are returned, according to the National Retail Federation.
TikTok Shop, launched in the US by the popular social media platform in September 2023, has attracted sellers such as retailers Ulta Beauty and California-style retailer PacSun. Vendors use ads and sponsored influencers to market their products to TikTok users.
Happy Returns users take unwanted items to any of the nearly 10,000 ‘returns bars’ inside Ulta Beauty, Staples or UPS stores, where workers scan, bag, and label items that are then combined in large boxes and sent daily to processing hubs, saving retailers time and money.
The Happy Returns service is available to participating sellers regardless of whether they handle their own fulfilment or outsource it to TikTok Shop, the companies said.
“Our collaboration with Happy Returns builds on our commitment to making the returns experience faster, hassle free, and more trustworthy for our shoppers,” said Patrick Nommensen, TikTok Shop’s president of strategic initiatives.
For TikTok Shop sellers the partnership means less return fraud, faster inventory turnaround and a returns experience that builds loyalty, said David Sobie, co-founder and CEO of Happy Returns. Happy Returns uses an AI tool to find fraudulent returns by flagging suspicious packages, analysing their contents, and sending them for final audit by humans who can verify the fraud and withhold the refund.
- Reporting by Lisa Baertlein; Editing by Rosalba O’Brien, of Reuters.
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来源：InternetRetailing · internetretailing.com.au