Ecommerce News · 欧洲· Pleuni·· 18 天前精选AI 评分62
欧洲跨境网购超九成流向 Temu、SHEIN 和速卖通
Over 90% of purchases abroad made on Temu, Shein or AliExpress
AI 导读
2025 年欧洲消费者在欧盟以外网购实物商品的支出为 551 亿欧元，其中 497 亿欧元流向 Temu、SHEIN 和 AliExpress，占跨境网购支出的九成以上。这部分跨境支出相当于欧盟国家消费者线上消费总额的 13.1%。
推荐理由
数据给出欧洲消费者跨境网购的规模与平台集中度，可用来判断欧洲站外流订单的流向。
正文 · 原文
Nine out of ten euros of online spending that left the European Union in 2025 went to Temu, Shein and AliExpress. In that year, 49.7 billion euros were spent on those platforms. In total, Europeans spent 55.1 billion euros abroad on physical goods. This comes down to 13.1 percent of the total online spending by consumers in EU-countries.
来源：Ecommerce News · 欧洲 · ecommercenews.eu