Amazon 占德国电商 63%，Temu 与 Shein 加速追赶
[Analysis] Amazon controls 63% of all German e-commerce, but competition is gaining ground
据 IFH Köln 研究，Amazon 占德国电商 63% 的份额，97% 的德国网购者在 Amazon 购物，六成拥有 Prime 订阅，39% 属于重度 Amazon 买家；Amazon 还间接影响另外 24% 的线上销售，合计 41% 的调研收入与 Amazon 直接或间接相关。Temu 和 Shein 正快速追赶，食品成为新的增长市场。
IFH Köln 数据显示 Amazon 直接或间接关联德国电商 41% 的销售额，可作德国站渠道格局的参照。
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Amazon controls a whopping 63% of all German e-commerce. Yet competition is beginning to chip away at that dominance: Temu and Shein are growing at breakneck speed. Meanwhile, a new growth market is emerging: food.
Temu and Shein are making inroads
A whopping 97% of German online shoppers shop at Amazon. Six out of ten have a Prime subscription, and according to research firm IFH Köln, 39% belong to the group of heavy Amazon shoppers. And the impact extends even further: Amazon is said to indirectly influence another 24% of online sales, for example, because consumers use it to search for products, compare prices, or discover deals. All in all, 41% of the revenue surveyed was directly or indirectly linked to Amazon.
来源：retaildetail · retaildetail.eu