品牌如何借势秋季 Prime Day 后流量冲刺黑五
How brands can capitalize on post-Fall Prime Day momentum
Amazon 秋季 Prime Big Deals Days 已把 10 月变成假日购物季的起点，并成为卖家在黑五前的重要获客与测试渠道。消费者在通胀下提前数天比价、研究优惠，Modern Retail Podcast 本期邀请 Tinuiti 创新与增长高级总监 Joe O’Connor，讨论如何制定广告预算、瞄准正确受众，并利用 Deals Days 后的势头延续到黑五。
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Amazon’s Prime Big Deals Days has fundamentally altered the retail calendar, turning October into the official kickoff for holiday shopping. What started out as a summer event has expanded into a crucial Q4 marker. The deals are now driving consumers to research and buy earlier each year amid sustained inflation.
In just a few short years, the fall event has become a key acquisition channel and testing ground for sellers ahead of Black Friday. Consumers are increasingly researching deals days in advance, comparing prices and deals before making purchases.
On this week’s Modern Retail Podcast, executive editor Anna Hensel and senior reporter Gabriela Barkho are joined by Joe O’Connor, senior director of innovation and growth Tinuiti, to discuss the evolution of Amazon’s Fall Prime Day.
This episode dives into:
- The rise of earlier holiday shopping.
- Strategic ad budgeting that targets the right audience.
- Capitalizing on post-Deals Days momentum until Black Friday.
来源：modernretail · modernretail.co