报告：欧洲百大平台近八成成交额来自跨境
[Analysis] Non-European marketplaces are more dominant than ever in European e-commerce
CBCommerce 对欧洲百大在线平台的年度排名显示，这 100 家平台 2026 年预计产生 1758 亿欧元 GMV，其中 1398 亿欧元、约 79.5% 来自跨境销售。Amazon、Temu 和 AliExpress 领跑市场，欧洲本土平台持续失去份额。
Non-European marketplaces are attracting an increasingly large share of international e-commerce. Among the 100 largest platforms, nearly 80% of trading volume now comes from cross-border transactions. Amazon, Temu, and AliExpress lead the market.
European platforms keep losing ground
The European marketplace economy is becoming increasingly international. The 100 largest platforms operating in Europe are projected to generate 175.8 billion euros in gross trade volume by 2026. Of that total, 139.8 billion euros—or 79.5%—will come from cross-border sales, according to CBCommerce’s annual ranking of the top 100 online marketplaces in Europe.
来源：retaildetail · retaildetail.eu