Kaufland 西班牙站 marketplace 上线

The new Kaufland marketplace has launched in Spain, just a month after their launch in the Netherlands. This makes the Kaufland Global Marketplace undisputedly the largest marketplace network in Europe.

Kaufland Spain has launched with over 3000 sellers already live and 10 million products spread across some 6,400 product categories making this one of the most fully stocked marketplace launches we’ve seen in recent times and setting up Spain to accelerate and become an important territory for Kaufland.

Kaufland’s aim is to be a European marketplace for Europeans, offering a home grown local alternative to the global giants, normally based in the US or Far East. And with a footprint Germany, the Czech Republic, Slovakia, Austria, Poland, France, Italy, the Netherlands and now Spain, they are rapidly achieving their aim.

Our launch in the Netherlands a month ago was the most successful one to date. In Spain, were starting with even more products and sellers from day one, so I cant wait to see how this marketplace develops. This really reflects how easy it is for sellers and brands to reach the Spanish market: just a few clicks to list!

This launch underlines our ambition to grow together with our sellers and partners. Kaufland Global Marketplace is a platform built on partnership, and were proud to offer a strong European alternative to the global e-commerce giants, from Europe – for Europe.

– Gerald Schönbucher, CEO Kaufland e-Commerce

Physical stores used to be the home of Kaufland, but with the two latest country launches in the Netherlands and Spain, the balance is tipping slightly toward countries where they have no physical presence but it doesn’t appear to slow down adoption with buyers flocking to their platform.

If you’re interested in selling on Kaufland they can offer 220 million customers across 9 European countries with just one registration to access them all. There’s one monthly base fee which gives you access to all 9 marketplaces and the main selling requirements are simple:

• You are a trader
• You are easy to reach (by telephone and e-mail)
• You do not sell items from prohibited categories
• Availability of an official EAN (GTIN) for all products
• Product data must be available in each marketplace’s respective national language.
  • Kaufland Global Marketplace offers a free product data translation service which you can use to transfer your current product data automatically to other sales channels
• A returns address inside the EU
• Customer communication must be carried out in each marketplace’s respective national language.
  • Kaufland Global Marketplace offers a multilingual ticket system which translates customer enquiries into different languages (activation in the Seller Portal)