播客：AI 将如何真正改变货代业，而非停留在炒作
Podcast: How AI will transform freight forwarding beyond the hype
The Loadstar 播客邀请 Zauber 创始人、前 Forto 技术高管 Erik Muttersbach，讨论 AI 与 agentic AI 在货代业的实际落地现状，以及未来三到五年可能发生的变化。他结合客户真实部署经验，指出采用与变革管理可能和技术本身同样重要，并谈及自建还是采购的取舍，以及如何区分真正的 AI 能力与炒作。
13 October 2026
AI is everywhere in logistics right now, but what does it actually mean for freight forwarding?
In this episode of The Loadstar Podcast, host Charlotte Goldstone speaks to Erik Muttersbach, founder of Zauber and former Forto technology executive, about where AI and agentic AI really stand today, what is already happening in forwarding, and what could change over the next three to five years.
Erik shares what he is learning from real-world deployments with customers, tackles some of the biggest misconceptions around AI, and explains why adoption and change management may be just as important as the technology itself.
They also discuss the buy-versus-build question, the patterns Erik has seen across a decade of technology adoption in forwarding, and how companies can separate genuine AI capability from the hype. Looking ahead, what will AI actually change across the forwarding value chain – and which parts of the industry will prove hardest to transform?
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来源：The Loadstar · theloadstar.com