Reddit 测试搜索结果广告，瞄准购物建议搜索用户
Reddit tests ads in its search results to reach users looking for buying advice as Google’s AI Mode cuts its search traffic
Reddit 开始测试搜索结果广告，广告会与搜索词匹配，例如搜索 espresso station 可能展示咖啡豆、杯子或咖啡机广告。首轮仅少量广告主可购买该形式，Reddit 未公布广告出现频率，截图显示广告位于结果顶部附近。此前一周 Reddit 称 Google 的 AI Mode 削减了其搜索引荐流量，并宣布计划要求多数访客登录。
Reddit began a test of search ads aimed at people who use the site for shopping recommendations, matching each ad to the search, so a search for an espresso station might show ads for beans, mugs, or espresso machines. Only a small group of advertisers can buy the format during the first round, and Reddit hasn’t said how often the ads will appear, but its screenshots show them near the top of results. The test comes a week after Reddit said Google’s AI Mode had cut its search referrals and announced plans to require most visitors to log in, which CEO Steve Huffman said would improve ad targeting.
Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.
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来源：shopifreaks · shopifreaks.com