Amazon 2026 黑五促销报名截止延至11月13日

The Amazon Black Friday deal deadline for 2026 is November 13. Amazon extended it from October 20 in a Seller Central update and deals can still be submitted for Black Friday Week and Cyber Monday.

This article includes all relevant information you need before locking in the discounts and starting to sell in one of the highest traffic periods of the year!

Key takeaways

• Black Friday Week and Cyber Monday deals can be submitted until November 13. 
• Best Deals, Lightning Deals and PEDs cost $100 to set up and 1.5% of deal sales. Coupons are cheaper, they cost $5 plus 2.5%.
• Deals during Black Friday only pay off if they bring enough new buyers to cover the costs.
• FBA and AWD inventory deadlines passed in October.
• Coupons suit thin margins. Lightning Deals suit products that spike on event day.

Inventory Deadlines

Inventory deadlines:

• October 14 for AWD
• October 21 for FBA shipments with minimal splits
• October 28 for FBA shipments with Amazon-optimized splits

If your stock missed these dates, check its inbound status before you submit a deal. Peak fulfillment fees started October 15, so any event-week margin math needs peak rates. 

Which Black Friday deal types can you submit?

Here’s the complete list:

• Best Deal
• Lightning Deal
• Prime Exclusive Discount
• Coupon

How to check in your own account

Eligibility depends on the ASIN and the account, so check each format in yours. The whole check takes about five minutes.

1. Open the promotions page. In the Seller Central sidebar, go to Marketing > Manage promotions and deals.

1. Pick the promotion type. Click Create promotion at the top right. The menu lists every format: Coupon, Deal, Buy X Get Y, and Price Discount (it includes Prime Exclusive Discounts too). Coupons and Deals also have bulk options. Promotions you already have show here with their fees, so you can see what you’ll be charged before creating anything new.

1. Check which products qualify for Black Friday. Choose Create Deal. Amazon lists only the products it has marked as eligible, along with the deal type (Best Deal or Lightning Deal), the eligible events, and the audience. 

If “Black Friday and Cyber Monday” appears under Eligible events, that product can run a deal for the event.

1. Choose the audience and schedule. Click Select on a product. The scheduling step asks which store to run the deal in and who can see it: Prime customers only or all customers. The banner at the top shows the current submission deadline and discount rules.

1. Set the deal price for each variation. In Configure participating products, Amazon shows each variation’s reference price, the maximum deal price it will accept, and the minimum discount per unit. These limits are set per ASIN. 

Include as many variations as you can. Amazon warns that some products need at least 65% of their variations in the deal or the deal may be rejected.

1. Check the fee before you submit. The Deal details panel lists the deal type, duration, audience, dates, and fee. The fee depends on the dates you pick.

Above, you can see the regular-day rate of $70 per day plus 1% of sales. On a 10-day Best Deal, that’s $700 upfront. Once a deal is scheduled for Black Friday Week, the peak fee applies, as the scheduled Best Deal in Screenshot B shows: $100 plus 1.5% of sales.

Read this line before you submit. The banner above it states three rules:

• You pay the listed fee if the deal runs on the Deals page.
• Amazon doesn’t guarantee sales.
• Fees aren’t refunded.

Promotions Details

How To Tell If a Black Friday Deal Is Worth It In 2026

A deal discounts even the units you would have sold at full price. If your SKU has steady sales that don’t usually spike during high-traffic events, it is time to reconsider whether applying a discount is even worth it.

Calculate the break-even number of units sold you need to cover the costs and profit from the discount

Which deal type fits your product? See the chart below.

What if you miss November 13?

You still have options:

1. Coupons
2. Prime Exclusive Discounts
3. A PPC ramp

Frequently Asked Questions About Amazon Black Friday Deal Deadline 2026 (FAQs)

What is the Amazon Black Friday deal deadline for 2026?

November 13, 2026. Amazon extended it from October 20. It includes Best Deals and Lightning Deals for Black Friday Week and Cyber Monday.

How much do Amazon Black Friday deals cost in 2026?

Best Deals, Lightning Deals and Prime Exclusive Discounts cost $100 plus 1.5% of deal sales, capped at $5,000. Coupons cost $5 plus 2.5% of coupon sales.

What is the minimum discount for each deal type on Amazon?

Lightning Deals require 20% off. Best Deals and Prime Exclusive Discounts require 15%, and coupons require 5%. Best Deals need 30% off for extra merchandising.

Is an Amazon Lightning Deal worth it?

Only if the extra units cover the discount, the fees and the margin lost on sales. Lightning Deals suit products that spike on high traffic events.

Can I stack a coupon with a deal on Amazon?

Yes, but you pay both fees and both discounts on the same sale. 

Are Amazon deal fees refunded if the deal doesn’t sell?

No. You pay the fee if the deal runs on the Deals page, whether or not it generates sales.

Which fulfillment fees apply to Black Friday orders?

Peak fulfillment fees started October 15. Use peak rates in your margin math.

Ready to Make Your Black Friday Deals More Profitable?

A Black Friday discount can bring more sales, but deal fees, peak fulfillment costs, and reduced margins can quickly eat into your profits. 

Our eCommerce experts can help you evaluate your promotions, review your margins, and build a strategy for the holiday shopping season. 

Fill out the form below to discuss your Amazon goals with our team. No pressure, just practical advice tailored to your business.