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E-commerce Germany News· Editorial Team·· 8 天前AI 评分39

Amazon 仍是德国最大电商平台,但对手正在追赶

Amazon remains the top marketplace in Germany as rivals gain ground

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IFH KÖLN 研究显示,Amazon 仍以约 63% 的份额位居德国电商市场第一,但竞争对手正越来越多地分享增长。研究还指出,食品杂货可能成为 Amazon 的下一个大机会。

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Introduction

Amazon is still the top marketplace in Germany, taking around 63 percent of online retail. But a new IFH KÖLN study shows the market around it is changing: rivals are increasingly sharing in the growth, and groceries could become Amazon’s next big opportunity.

Building belonging to Amazon with its logo on top
Source: Unsplash

来源:E-commerce Germany News · ecommercegermany.com