Shopify 在 Shop app 上线跨品牌统一结账
Shopify launches universal checkout in the Shop app, letting shoppers buy from multiple brands with one cart and one checkout
Shopify 在 Shop app 推出统一结账，消费者可把多个品牌商品放进同一购物车、一次付款。Shopify 总裁 Harley Finkelstein 表示，每笔销售仍归属对应商家，客户关系也由商家保留。
Shopify 在 Shop app 上线跨品牌合并结账，独立站卖家可据此了解多店购物车合并后的成交归属与客户关系安排。
Shopify launched universal checkout in the Shop app, which lets shoppers put products from several different brands in one cart and pay for everything in a single checkout. Each merchant still makes the sale and keeps the customer relationship, Shopify President Harley Finkelstein said in a LinkedIn post. The feature runs on Shopify’s Universal Commerce Protocol endpoint, which merges up to 15 single-store carts into one Shop Pay checkout, and outside developers can request early access to add it to their own AI shopping agents. Google’s Universal Cart, which launched in AI Mode and Gemini on October 15, also holds items from multiple retailers, but at some stores shoppers still finish paying on each merchant’s site.
Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.
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来源：shopifreaks · shopifreaks.com