Google 称欧盟取消 de minimis 致部分亚太零售广告主缩减投放
Google says the EU ending its de minimis exemption led some Asia-Pacific retail advertisers to spend less on ads in Q3
Google 首席商务官 Philipp Schindler 在 Alphabet 第三季度财报电话会上表示，欧盟取消 de minimis 豁免后，部分亚太零售广告主减少了广告支出，但未点名具体广告主。
Some of Google’s Asia-Pacific retail advertisers cut back after the EU ended its de minimis exemption, chief business officer Philipp Schindler said on Alphabet’s third-quarter earnings call, without naming which ones. Schindler listed the EU change alongside currency swings, a drop in ad spending after the World Cup, and AI Mode earning less per query as reasons Search revenue barely moved from the second quarter, rising about $79M to $63.35B, though it was still up 12% from a year earlier. Since July, the EU has charged a temporary €3 duty per item type on parcels worth up to €150 shipped from outside the bloc, so sellers now pay on goods that used to arrive tax-free, nearly 5.9 billion of them in 2025 alone.
Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.
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来源：shopifreaks · shopifreaks.com