zooplus 在西班牙上线第三方市场

zooplus have launched their third marketplace in Spain, following France and Germany, marking the latest step in its efforts to expand product choice and strengthen its assortment.

Since launching its marketplace in Germany in July, zooplus has tripled the number of marketplace products available to German customers, bringing the total to more than 30,000 products. The company has also more than doubled the number of sellers on the platform, now working with more than 100 partners.

Seller growth has also opened up new in-demand categories for zooplus customers in both Germany and France, such as fresh and frozen food. Today, the top selling category on both marketplaces is frozen food, and fresh and frozen food now accounts for more than 10% of total sales on the Germany marketplace.

Since launching its first marketplace, zooplus marketplace categories have grown by 270%, and sellers now offer products across hundreds of categories.

The marketplace progress we’re seeing reinforces our belief that marketplaces are an important way to continue expanding choice for pet parents across Europe. Our approach is deliberate and customer-focused. Every market is different, and success depends on understanding local demand, building the right assortment, and maintaining a high-quality customer experience. As we look ahead, we’ll continue to invest in our existing marketplaces while thoughtfully expanding into additional markets where we believe we can create the most value for pet parents.

– Pierre-Yves Delforge, Chief Merchandising Officer, zooplus

The latest Spainish marketplace launch adds 10,000 new products to zooplus.es, giving Spanish customers access to an expanded product assortment, including local food brands like Dibaq and Lenda. zooplus’ marketplace model also provides brands and sellers with access to one of Europe’s largest communities of pet owners, helping innovative companies expand their reach across key European markets.

The launch on the zooplus marketplace was an important step for us to further expand our brand awareness and reach a new, relevant target group of dog owners. We particularly appreciate the uncomplicated cooperation and the personal, dedicated support of the zooplus team. From the very beginning, we had the feeling that we were working together on a successful and long-term partnership.

– Felix Thommen, Co-CEO, Rudelkönig GmbH

Getting started on the zooplus marketplace was an all-round positive experience for us from day one,. The onboarding went exceptionally smoothly and was the most uncomplicated start for us among all the marketplaces we have connected to. It is particularly pleasing that we were able to record our first sales immediately after the launch, which have continued to develop since then, so that zooplus has now become an integral and indispensable part of our sales mix.

– Tobias Westphal, CEO, Hund ist König GmbH

Following its Spain marketplace launch, zooplus expects to continue expanding marketplaces into additional countries in 2027 while further growing its existing marketplace operations in France, Germany and Spain.