Zalando 用 AI 让顾客在站内购买其他网店商品
Zalando uses AI to shop at competitors’ stores as well
Zalando 将上线 AI 功能,让顾客无需离开 Zalando 即可购买其他线上商店的商品。其第三季度 GMV 增长 7.5% 至 45 亿欧元,集团营收增长 5.1% 至 32 亿欧元,调整后 EBIT 增长 10.6% 至 1.07 亿欧元。B2B 业务营收增长 28%,正成为关键利润驱动力。
Zalando returns profitability, but its business services are driving growth. With revenue growth of 28%, B2B is emerging as a key profit driver. At the same time, the fashion giant is taking a bold step: thanks to artificial intelligence, customers will soon be able to purchase products from other online stores without leaving Zalando.
B2B grows twice as fast
Zalando saw its gross merchandise volume (GMV) rise by 7.5% in the third quarter to 4.5 billion euros. Group revenue grew by 5.1% to 3.2 billion euros, while adjusted operating profit (EBIT) increased by 10.6% to 107 million euros.
来源:retaildetail · retaildetail.eu