Journify 获 1200 万美元 A 轮融资，将广告信号追踪拓展至美国和欧洲
Journify raises a $12 million Series A to bring its ad signal tracking for Google, Meta, and TikTok ads to the US and Europe
旧金山公司 Journify 完成 1200 万美元 A 轮融资，由 Al Mada Ventures 领投、Silicon Badia 联合领投。该公司将品牌的购买、注册及线下销售数据回传给 Google、Meta、TikTok、Snap 和 Amazon Ads，目前已有 100 多家企业使用，包括电商品牌和部分海湾地区大型零售商。
Journify, a San Francisco company that sends brands’ sales data back to ad platforms, raised a $12 million Series A led by Al Mada Ventures and co-led by Silicon Badia. Journify passes purchases, sign-ups, and in-store sales to Google, Meta, TikTok, Snap, and Amazon Ads, which those platforms’ algorithms use to decide where ads run but often can’t see because of browser restrictions and broken tracking. Over 100 businesses use it so far, including ecommerce brands and some of the Gulf’s largest retailers, and the new money will take it into the US and Europe. Journify also plans to expand the AI it uses to monitor those data connections and fix signal problems automatically.
Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.
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来源：shopifreaks · shopifreaks.com