AI 货架崛起：品牌如何让 ChatGPT、Claude、Gemini 推荐自己的产品
The rise of the AI shelf
随着消费者越来越多向 ChatGPT、Claude 或 Gemini 询问产品推荐，品牌开始面对"AI 货架"这一新概念。科技作者 Deana Burke 在 Boys Club 通讯中提出该概念，并虚构了一个天然除臭剂品牌做测试，成功让 AI 推荐了它。
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Increasingly, people are asking ChatGPT, Claude or Gemini for product recommendations, and it’s changing how brands position themselves online.
Brands are used to optimizing their products for physical shelves and digital storefronts. But now, they also increasingly have to think about the AI shelf, a concept recently outlined by tech writer Deana Burke in the newsletter Boys Club. Burke decided to test AI bots by creating a completely fictional natural deodorant brand to see if she could get it recommended on the AI shelf. And the experiment actually worked.
As product discovery evolves from the physical shelf to the digital shelf, and now to the AI shelf, there are a few question marks. How do these algorithms decide which products to surface? And if you’re an emerging brand, how do you ensure your products take space on that AI shelf?
Joining the Modern Retail Podcast this week to unpack the AI shelf revolution is Jessica Wright, senior vp of product at Spins Foundry.
This week’s podcast episode digs into:
- How personalized AI shelves are shaping CPG trends.
- How brands can get their products machine-readable for AI agents.
- Why this data is fundamentally changing organic and paid marketing.
来源：modernretail · modernretail.co