E-commerce Germany News· Editorial Team·· 2026-09-16AI 评分18
eBay Live 德国负责人谈直播购物为何带回人情味
Behind the Click Podcast with Dr. Lara Day: Why live shopping formats like eBay Live may bring the human touch back to e-commerce
AI 导读
eBay Live 德国负责人 Dr. Lara Day 在 Behind the Click 播客中表示，拍卖场式的紧张感同样能在手机屏幕上成立，人际互动可能成为 AI 时代电商的下一个优势。她认为直播购物这类形式有望为电商重新带回“人情味”。
正文
Introduction
Can the thrill of an auction room really work on a phone screen? Dr. Lara Day, Head of eBay Live Germany, thinks so and she explains why human interaction may be e-commerce’s next big advantage in the age of AI.
来源：E-commerce Germany News · ecommercegermany.com