荷兰零售业推出新工具打击假网店
How Dutch retailers fight back against fake online stores
荷兰零售业推出新工具，用于早期识别并处理诈骗网店和仿冒品牌域名，以应对假网店导致的消费者信任流失。2025年有120万荷兰人成为假网店诈骗受害者，诈骗者用看似专业的假店和现有网店复制品行骗，消费者付款后收不到货。该现象还波及企业，仿冒现有网店会带来声誉损失、收入流失和额外消费者咨询，小品牌和网店被复制的情况也越来越多。
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Online fraud through fake online stores is eroding consumer confidence in e-commerce. In the Netherlands, the sector is therefore launching a counteroffensive with a new tool that identifies and addresses scam online stores and fake brand domain names at an early stage.
“AI has changed the rules of the game”
In 2025, 1.2 million Dutch people fell victim to scams involving fake online stores. Fraudsters use professional-looking fake online stores and copies of existing ones. Consumers think they’re shopping safely, but receive nothing after payment. The phenomenon also affects businesses, because when fraudsters impersonate existing online stores, it can lead to reputational damage, lost revenue, and additional inquiries from consumers. Not only large companies but also smaller brands and online stores are being copied more and more often.
来源：retaildetail · retaildetail.eu