Shopify 上线渠道映射，可按渠道配置商品标题字段
Shopify adds channel mapping so merchants can send different product titles and fields to Google, YouTube, and other channels
Shopify 推出渠道映射功能，商家可为每个销售渠道单独决定商品、变体和 metafield 数据，无需改动网店上的商品详情。商家可在店铺保留简短的品牌化标题，同时向 Google 和 YouTube 发送结合标题、颜色和关键卖点的更长标题，也可把颜色 metafield 直接映射到 Google 的颜色字段。
Shopify launched channel mapping, which lets merchants decide what product, variant, and metafield data each sales channel gets without touching the product details on their online store. A merchant could keep a short brand-focused title on its storefront while sending Google and YouTube a longer one that combines the title, color, and key features, or point a color metafield straight to Google’s color field. Each rule applies to every product published on that channel, though merchants can still override the values for individual products through a bulk editor. Most sales channels support it, but Shop and Shopify Collective don’t, and prices can’t be remapped.
Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.
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来源：shopifreaks · shopifreaks.com