Amazon 卖家账户月度审计：逐项检查清单

Regular Amazon seller account audits protect your profit margins from costly mistakes. 

Sellers lose money all the time. The reasons vary: suppressed listings, wasted advertising spend or storage fees are the most common.

The worst thing is that many don’t even realize they’re actually losing money month by month.

That’s why monthly Amazon seller account audits force you to check the data Amazon does not notify you about. It can be tedious, but it’s necessary. This article breaks down some of the most important reports, metrics, and insights you must consider at the end of every month.

1. Revenue, Traffic, and ASIN-Level Performance

An Amazon Seller Central audit should evaluate revenue trends. First, check your Month-over-Month performance. Compare current numbers with year-over-year performance to spot anomalies like seasonal spikes. 

If seasonality affected a part of your catalog, your account’s performance will show it. 

If you didn’t know some products were affected by a seasonal period, check the previous year’s performance for the same time to see if it has happened before. With that information, you will be able to make better predictions in the future.

After reviewing your account’s current state, it is time to analyze ASIN-level performance. You can view all product data at once using the Detail Page and Traffic by Child Item Report.

Several specific columns require close attention:

• Mobile App Sessions
• Browser Sessions
• Page Views
• Unit Session Percentage: This is your conversion rate.
• Featured Offer (Buy Box) Percentage: This indicates what percentage of the time you controlled the Featured Offer or Buy Box. For resellers, this metric is critical because of the competition. For brand owners, it helps monitor account health.
• Refunded Units
• Refund Rate
• B2B Data fields: Includes business pricing statistics and overall B2B information if you participate in B2B pricing.

What to Analyze

Here are some common but crucial conclusions you can draw from this report:

• Sessions and Page Views (Traffic) work directly with Unit Session Percentage (Conversion) to isolate issues.
• If Sessions are low but the Unit Session Percentage is healthy, you have a traffic problem (advertising, search keyword, ranking issue).
• If Sessions are high but the Unit Session Percentage is very low, you have a conversion problem, meaning your listing copy, imagery, or pricing is driving traffic away.

Traffic data directly interacts with your Unit Session Percentage. This number is your actual conversion rate. Sort this column to immediately identify your worst and best performers.

In the screenshot below, we sorted the Units Session Percentage column from Z to A to track the lowest-performing ASIN from the account’s catalog, which is highlighted in yellow:

This is only one part of analyzing ASIN-level performance. You can’t leave Ad performance out of the picture in a monthly check. This is a whole other topic though. Check out the article below to learn more details:

• Amazon PPC Optimization Workflow: What to Check Daily, Weekly, and Monthly

2. FBA Inventory Management and Capacity

Inventory errors generate massive fees. Your Amazon account audit checklist must include a strict review of fulfillment reports.

These are the crucial reports to check:

1. Restock inventory Report
2. Stranded inventory Report
3. Removal Order Detail report

The Restock Inventory Report is great for catching sales spikes or forecasting errors. 

• This report lists units sold, incoming inventory, available units, stock alerts and recommended actions. 
• One of the most useful features is Amazon’s recommended shipping plan quantities. We advise sellers to use these only as a reference. This is because Amazon’s algorithm cannot really predict seasonal shifts. That comes from your experience and knowledge of the demand you’ll face in the near future.

Next, run a Stranded Inventory Report.

This one identifies sellable items sitting in fulfillment centers without an active catalog listing. It also shows you whether any units are unfulfillable, damaged or mislabeled. And the action needed to solve the issue.

Related article:

• How to Fix Stranded Inventory Quick & Fast

Finally, download the Removal Order Detail Report.

Look for specific SKUs with removal volume that seems out of place. High numbers point to manufacturing defects or listing errors. 

If buyers consistently return a product because of an unexpected feature or unmet expectations, consider updating your copy to clarify the item’s features.

A complete FBA account audit requires checking your monthly storage fees against prior periods to catch rising costs. 

Monitor your Inventory Performance Index score on the main dashboard to maintain shipping privileges.

Check FBA capacity limits in the Capacity Monitor to check that you have enough available storage space for the upcoming month.

This is especially important for sellers with large products. If needed, you can ask for more capacity in that same section.

3. Account Health and Customer Experience

Learning how to audit Amazon seller account health means listening to buyer complaints. 

Check the Voice of the Customer dashboard to track performance month over month. Read poor customer reviews to identify product defects. Use this exact data to update your detail page copy, images, and infographics.

Watch for listings displaying the Highly Returned or Frequently Returned badge. Address the specific return reasons the system cites immediately. Fix the listing images and product description to prevent further returns.

When to Hire an Amazon Agency for Your Audit

Running these reports takes time. Many brands hire an Amazon agency to handle the data extraction and analysis. An established Amazon seller account audit agency spots misaligned traffic data and unfulfillable inventory before they drain your budget.

Using a dedicated Amazon seller account audit service scales this process for large product catalogs. Instead of manually downloading individual reports, experts build automated dashboards to track conversion rates and restock limits. Working with Amazon seller account audit consultants ensures you maintain inventory compliance and long-term profitability.

Conclusion

Reviewing these reports monthly protects your margins. Schedule your review and correct listing errors immediately.

Frequently Asked Questions About Amazon Seller Account Audit (FAQs)

What is an Amazon seller account audit?

An Amazon seller account audit is a monthly review of revenue, traffic, inventory, account health, and listing performance to identify issues that may be costing you sales or increasing fees.

How do you audit an Amazon seller account?

To learn how to audit an Amazon seller account, start with revenue and ASIN-level performance, then review FBA inventory reports, storage fees, customer feedback, and account health metrics.

What should be included in an Amazon account audit checklist?

An Amazon account audit checklist should cover revenue trends, traffic and conversion, Buy Box performance, refunds, FBA inventory, storage fees, Voice of the Customer, and listing issues.

What is an Amazon Seller Central audit?

An Amazon Seller Central audit is a review of account data and reports to identify problems with sales, listings, inventory, customer experience, and profitability.

What is an FBA account audit?

An FBA account audit focuses on inventory and fulfillment, including restock levels, stranded inventory, removal orders, storage fees, IPI, and capacity limits.

Why should I hire an Amazon seller account audit agency?

An Amazon seller account audit agency can help brands with large catalogs analyze reports, identify problems, and automate ongoing performance tracking. It saves time and a lot of work.

What does an Amazon seller account audit service include?

An Amazon seller account audit service can include data extraction, performance analysis, inventory reviews, and monitoring of conversion rates, restock limits, and account compliance.

Why hire Amazon seller account audit consultants?

Amazon seller account audit consultants can help identify inventory, listing, traffic, and customer experience issues that may otherwise go unnoticed.

Is Your Amazon Account Leaving Money on the Table?

Small issues with inventory, listings, traffic, and account health can quietly eat into your margins month after month. A regular Amazon seller account audit can uncover what’s going wrong and show you where to focus next.

Fill out the form below to connect with an eCommerce expert who can review your Amazon business, identify opportunities, and help you build a stronger, more profitable account.

Submit the form and let’s find the gaps holding your Amazon business back.