香港珠宝品牌 Luah 将在新加坡 Ion Orchard 开设首家门店

Lifestyle jewellery brand Luah will open its first Singapore store at Ion Orchard on November 12, marking its first retail expansion beyond its home market, Hong Kong.

Singapore has been a key market for the brand since it launched online in 2022, and is already its second-largest source of online sales. The new store follows a community event held in January at Absolute Boutique’s Centrepoint studio, where the brand’s founders met local customers in person.

“That January weekend really stuck with me,” says Henry Simanson, co-founder of Luah. 

“We had customers walk in who’d been wearing Luah for years, even bringing out our original Luah boxes to say how excited they are to finally experience the brand in person. That’s when the team knew a website wasn’t enough anymore.”

Founded in 2021, Luah is known for its ‘Worn Without Limits’ philosophy and Lifeproof jewellery, designed for everyday wear, from workouts to beach outings. Each piece comes with a Lifetime Colour Warranty, underscoring the brand’s focus on durability.

Its collections feature interchangeable chains, pendants and hoops designed for versatile layering and personal expression.

Beyond its products, Luah also runs Club Luah, a community centred on health, movement and personal style, bringing members together through styling sessions and wellness events.

• Further reading: How Hong Kong’s Luah is building a jewellery brand in the real world. 

The post Hong Kong jewellery brand Luah opens first store in Singapore  appeared first on Inside Retail Asia.