BeenVerified 母公司 LTVCo 收购 Kipp，商家可付费批准本会拒付的卡交易
BeenVerified owner LTVCo acquires Kipp, a network that lets merchants pay to approve card purchases that would otherwise decline
BeenVerified 母公司 The Lifetime Value Company 通过其与创始人共同牵头的投资集团收购了 Kipp，交易条款未披露。Kipp 连接商家与发卡行，当交易因余额不足即将被拒时，商家可支付溢价使其获批，由发卡行决定接受哪些交易并设定价格；Kipp 称可在不向消费者额外收费的情况下挽回最多一半此类拒付。
The Lifetime Value Company, which owns consumer brands like BeenVerified, Bumper and Ownerly, acquired Kipp for undisclosed terms through an investor group it led with its founders. Kipp connects merchants with card issuers so that when a purchase is about to be declined for insufficient funds, the merchant can pay a premium to get it approved, with the issuer choosing which transactions to accept and setting its price. Kipp says it can recover up to half of those declines without charging the shopper anything extra. Kipp will keep running independently under its co-founders and plans to use the new backing to sign up more US issuers and merchants.
Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.
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来源：shopifreaks · shopifreaks.com