截至10月4日的四周美国食品杂货线上销售增长15.5%，线下下滑2.8%
US online grocery sales climb 15.5% while in-store food and beverage sales drop 2.8% in the four weeks ended October 4
Circana 数据显示，截至10月4日的四周内，美国食品饮料线上支出同比增长15.5%，线下门店支出下降2.8%，食品饮料总销售额下滑不到1%。消费者减少浪费并转向商超自有品牌，全国性品牌下滑约1%；生鲜品类中农产品、乳制品和肉类均下降，零食和耐储存商品增长。Kroger 当季同店销售持平、数字销售增长20%，Albertsons 同店销售为负、数字销售增长11%。
US shoppers spent 15.5% more on food and beverages online in the four weeks ended October 4 than a year earlier, while their spending in physical stores fell 2.8%, according to Circana. Total food and beverage sales slipped by less than 1%, and Circana found shoppers cutting waste and leaning on store brands, which ticked up as national brands fell about 1%. Perishables including produce, dairy, and meat declined, with produce still weighed down by the cyclospora crisis earlier this year, while snacks, beverages, and other shelf-stable goods grew. Grocers’ own results show the same split, as Kroger’s comparable sales were flat last quarter while its digital sales rose 20%, and Albertsons posted negative same-store sales alongside 11% digital growth.
Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.
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来源：shopifreaks · shopifreaks.com