Omnisend 调查：英国消费者黑五网一计划支出降 32%
UK shoppers plan to spend 32% less across Black Friday and Cyber Monday this year even as more plan to shop, per Omnisend
电商营销平台 Omnisend 的调查显示，英国消费者今年黑五网一计划支出 99 亿英镑，较 2025 年估算的 145 亿英镑下降 32%。表示完全不买的受访者占 24.8%，低于一年前的 29.8%，但人均计划支出从 390 英镑降至 267 英镑。
UK shoppers plan to spend £9.9bn over Black Friday and Cyber Monday this year, down 32% from the £14.5bn estimated for 2025, according to a survey by ecommerce marketing platform Omnisend. Fewer people say they’ll buy nothing at all, 24.8% versus 29.8% a year ago, but average planned spending per shopper fell to £267 from £390. Big spenders are pulling back hardest, with only 5.1% planning to spend £1,000 or more, down from 12.7%, while the portion expecting to spend under £100 more than doubled to 18.4%. Omnisend, which sells email and SMS marketing tools to merchants, advised retailers to send targeted offers like bundles and loyalty deals to past customers rather than run site-wide discounts.
Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.
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来源：shopifreaks · shopifreaks.com