Supply Chain Quarterly· Supply Chain Xchange Staff·· 17 小时前AI 评分38
Gen Z 服饰买家“多买留一”式下单，退货量或将在旺季激增
Returns could surge as Gen Z apparel shoppers “bracket” their purchases
AI 导读
Locus Robotics 调查显示，61% 的 Gen Z 服饰买家会一次购买多个尺码或款式、只留一件，这一比例在 Baby Boomers 中仅为 15%，由此产生的额外退货量将给零售商旺季履约带来压力。
来源：Supply Chain Quarterly · thescxchange.com