Meta 为 Ads Manager 新增 Breakdown 选项，可查看单条素材表现
Meta adds a Breakdown option to Ads Manager that shows how each image, video, and text variation in an ad performs on its own
Meta 在 Ads Manager 新增 Breakdown 选项，可分别查看广告中每个图片、视频和文字变体的独立表现，帮广告主判断哪些素材真正有效。该功能不适用于设为 collection 或 carousel 等多帖格式的广告，也不覆盖 Donate、Subscribe 等部分自定义转化类型。此前一周，Meta 刚允许广告主为单个素材指定受众，同时已移除详细定向。
Meta added a Breakdown option to Ads Manager that reports results for each image, video, and text variation inside an ad, so advertisers can see which pieces of creative are actually working. The breakdown skips ads set to multi-post formats like Show as collection or Show as carousel, and it doesn’t cover some custom conversion types, including Donate and Subscribe. It arrives a week after Meta let advertisers assign audiences to individual creative assets, even as Meta has removed detailed targeting so advertisers can’t limit how its AI picks who sees an ad.
Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.
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来源：shopifreaks · shopifreaks.com