eBay Live webinar：卖家能从 MCSlots 学到什么

MCSlots’ Mark Crowhurst has seen his eBay sales grow by more than 200% year on year since starting on eBay Live. Now he’s sharing what’s worked, what he would do differently and what other sellers should know before going live.

Live selling puts your product knowledge to work. You can demonstrate what makes an item special, answer buyers’ questions on the spot and build the personal connections that encourage customers to return – not just complete a single purchase.

Join Mark and Will Charnley, who leads eBay Live UK, for a free Business Academy webinar on Wednesday 11 November, 3–4pm UK time. Taking place during International Trade Week, Trade Minister Lord Sarwar will open the session.

What you’ll learn:

Getting started: choosing products, understanding the equipment you need and preparing your first Live.
Building repeat business: bringing products to life and turning viewers into a community of returning customers.
Exploring overseas opportunities: lessons from Mark’s experience selling to US customers, and how Live could support international growth.
Making it worthwhile: assessing sales, customer engagement and the time involved to understand what’s working.

Whether you’re considering your first livestream or looking to get more from Live, bring your questions for the audience Q&A.

Speakers

Lord Sarwar – Minister of State (Minister for Trade), Department for Business, Innovation, Science and Trade

Lord Sarwar was appointed Minister of State (Minister for Trade) in the Department for Business, Innovation, Science and Trade on 23 July 2026. He was previously Leader of the Scottish Labour Party between February 2021 and July 2026. He also served as a regional Member of the Scottish Parliament (MSP) for Glasgow between 2016 and 2026, and as MP for Glasgow Central between 2010 and 2015.

Will Charnley – GM and Director, eBay Live UK

Will became the first GM and Director of eBay Live UK in January 2026, having re-joined eBay in Summer 2025 as Director of Hard Goods UK. As a new growth area for eBay, Will has enjoyed combining eBay’s strengths as a trusted, global marketplace with new experiences in Live Commerce. Prior to this, Will was Customer Director at Signet Jewelers (HSamuel & Ernest Jones), overseeing Digital, Marketing and Customer functions for the Group. Will got to know the eBay team by implementing an eBay shop with Seasalt Cornwall in 2020, for whom he was Chief Sales Officer from 2018 to 2022. Prior to this, Will spent time as Head of Strategy for Greene King Pub group and in various Retail, Merchandising and Strategy roles at John Lewis

Lucy Haine – Global eCommerce and Marketplace Partnerships Lead, Department for Business and Trade

Lucy account manages marketplaces in Europe and emerging markets including Amazon. With an industry background, Lucy worked in senior leadership teams for UK High Street Retail brands including M&S, Debenhams and Monsoon Accessorize, focused on International multi-channel expansion. Lucy leads on DBT Digital commerce strategic partnerships across Europe, Africa, Central and South Asia, and Asia Pacific regions.

Mark Crowhurst – Managing Director, Mcslots

Based in Cornwall, Mark runs a family business specialising in collectibles and diecast models alongside his wife and daughter. After leaving a senior retail career 11 years ago, he built an international business selling across nine online platforms. Since embracing eBay Live just over a year ago, his eBay sales have grown by over 200% year-on-year, prompting him to consider focusing more of his business on eBay. Passionate about supporting other sellers and reaching international buyers, Mark sees Live as a way to bring back the personal connection between buyers and sellers, building community and making shopping a more engaging experience.