Walmart 向 Vibe 广告主开放 3,300 个一方购物者人群包
Walmart opens 3,300 first-party shopper segments to advertisers on Vibe, the self-serve CTV ad platform it agreed to buy in June
Walmart 在拟收购的自助式 CTV 广告平台 Vibe 上，向广告主开放逾 3,300 个基于线上与门店购物数据构建的人群包。以中小广告主为主的 Vibe 用户可定向近期或潜在买家、估算家庭触达，并将 Walmart 人群包与自有客户名单混用，无需合同或席位。
Walmart is letting advertisers on Vibe, the self-serve connected TV ad platform it agreed to buy in June, target more than 3,300 audience segments built from its online and in-store shopping data. Vibe’s mostly small and midsize advertisers can aim at recent or likely buyers, estimate household reach, and mix Walmart’s segments with their own customer lists, with no contract or seat required. However, they won’t get Walmart Connect’s closed-loop sales measurement and will rely on Vibe’s tools and third parties such as Northbeam, Triple Whale, and Haus instead, though Walmart Connect GM Ryan Mayward said measurement tied to business outcomes will come later.
Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.
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来源：shopifreaks · shopifreaks.com