Fanatics 联手 OpenAI 重建 Shop the Look 搭配工具
Fanatics rebuilds its Shop the Look outfit tool with OpenAI to suggest matching team gear from in-stock items on product pages
Fanatics 用 OpenAI 重建了 Shop the Look 工具，消费者打开商品页时，模型会围绕该商品搭配整套装备，且只选用有库存、风格与球队匹配的商品。该工具在 Fanatics 自有网站及其运营的 NFL、NBA、MLB、NHL 官方商城运行，搭配每天刷新。Fanatics 称在覆盖约 3 万件 MLB 商品的试点中，新版本互动量比旧版高 10%。
Fanatics rebuilt its Shop the Look tool with OpenAI, so when a shopper opens a product page, OpenAI’s models put together full outfits around that item, drawing only on gear that’s currently in stock and matches its style and team. The tool runs on Fanatics’ own site and the online stores it operates for the NFL, NBA, MLB and NHL. OpenAI builds the suggestions from Fanatics’ product, team and inventory data, while Fanatics applies its own merchandising rules to keep the pairings compatible, and the outfits refresh every day. Fanatics said the new version drove 10% more engagement than the old one in a pilot covering roughly 30,000 MLB items.
Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.
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来源：shopifreaks · shopifreaks.com