Etsy 发布假日营销指南，含按月营销节点与备货建议

Etsy have published an all updated Holiday Merchandising Guide, condensing the most important info into a single report you can bookmark for reference throughout the rest of the year.

Etsy Holiday Merchandising Guide

Throughout the Etsy Holiday Merchandising Guide you’ll find the following information, listed by month:

1. Key Marketing Campaigns: This section includes the highest level marketing themes and holidays Etsy will be highlighting during the listed month. It’s a good strategy to have relevant product lines fitting these themes made and listed early as Etsy plans out promotions and works with the media to help source relevant stories.
2. Long-Lead Press Stories: This section includes high level marketing themes and holidays that media and press outlets plan for in advance. Knowing what themes the press is planning for allows you to plan, make and list any relevant products you have fitting these topics during the “long-lead” times the press is looking for them. For example, knowing media outlets create their February issues during November allows you to make and list your Valentine’s collection in November when it might get picked up by a magazine.
3. Dates to remember: This section includes a list of important holidays, smaller holidays, and popular events to keep in mind and plan for. While many of the listed dates aren’t included in the highest level marketing campaigns or highlighted in the press, they are themes you might find featured across Etsy’s homepage, shopping pages, emails and trending in the media during that timeframe.
4. Etsy have also put together some tips to help you stock your shop for the holidays. They’ll let you know the items that shoppers are looking for and how to merchandise your existing products to make them appealing to holiday shoppers. Stocking up early and optimizing your item listings for the holidays will not only help shoppers find what they are looking for, but will help Etsy staff and media outlets find your items for holiday gift stories.

Etsy Key Holiday Target Dates

• October 31: Halloween
• November 22: Thanksgiving
• November 23: Black Friday (Sales)
• November 26: Cyber Monday (Sales)
• December 8-16: Hanukkah
• December 25: Christmas
• December 26: Boxing Day (Sales)
• December 26 – January 1: Kwanzaa
• December 31: New Year’s Eve