Adobe：9 月 AI 来源访客在美国零售站人均消费高 83%
Shoppers arriving from AI tools spent 83% more per visit on US retail sites in September, the widest gap Adobe has seen in 2026
Adobe 数据显示，9 月从 AI 工具进入美国零售网站的访客每次访问消费比其他访客高 83%，为今年最大差距，转化率也高出 90%，而 2025 年 8 月时还低 9%。
Shoppers who reached US retail sites from AI tools spent 83% more per visit than other shoppers in September, the widest gap so far this year, according to Adobe. They also converted 90% better, after converting 9% worse than other shoppers as recently as August 2025. AI traffic to retail sites rose 71% from a year earlier in September and is up 1,772% since Adobe started tracking it in October 2024. However, AI tools can read only 63% of the average US retail homepage, by Adobe’s measure. Electronics sites scored 79% because they carry setup guides and detailed specs, while general merchandise sites scored 40% because their pages are built mostly around navigation and promotions.
Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.
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来源：shopifreaks · shopifreaks.com