QuestionPro 收购电商 AI 营销平台 Contlo
QuestionPro acquires Contlo, an AI marketing platform for ecommerce brands, to pair shopper feedback with automated messaging
调研与客户体验软件公司 QuestionPro 以未披露金额收购面向电商品牌的 AI 营销平台 Contlo。Contlo 通过邮件、短信、WhatsApp 和网页推送执行自动化营销，自称管理逾 1.9 亿客户档案并接入 200 多个平台。QuestionPro 计划把问卷中的消费者反馈与 Contlo 的互动和购买数据结合，让 AI 为每位消费者决定下一步动作，如商品推荐、客服回复或跟进消息。
QuestionPro, which sells survey and customer experience software, acquired Contlo, an AI marketing platform for ecommerce brands, for an undisclosed price. Contlo runs automated campaigns over email, SMS, WhatsApp, and web push, and it says it manages more than 190 million customer profiles and connects to over 200 platforms. QuestionPro plans to combine what shoppers tell brands in its surveys with Contlo’s engagement and purchase data, so AI agents can decide the next step for each shopper, such as a product recommendation, a support reply, or a follow-up message. Ishaan Bhola and Mukunda NS, who co-founded Contlo, are moving to QuestionPro to advise on its AI plans.
Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.
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来源：shopifreaks · shopifreaks.com