调查显示60%美国网购者因AI商品图降低购买信心
60% of US online shoppers say knowing a product photo is AI-generated lowers their confidence to buy, according to Baymard
UX 研究机构 Baymard Institute 于 6 月对 2,273 名美国网购者调查显示，60% 的受访者知道商品图由 AI 生成后会降低购买信心，其中 17% 表示完全不会购买，仅 18% 表示没有影响。
Most US online shoppers trust a product less once they know its photo was made with AI, with 60% saying it lowers their confidence to buy, including 17% who wouldn’t buy at all, according to a June survey of 2,273 shoppers by UX research firm Baymard Institute. Just 18% said AI-generated images make no difference to them. Shoppers are more comfortable with AI earlier in the process, as 63% would rather use a chatbot than a person to compare product features and 59% to check whether something is in stock. The preference flips once an order goes wrong, when about two-thirds want a human to sort out damaged or wrong items, late or missing packages, and shipping or billing mistakes.
Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.
Never miss important e-commerce news
Our weekly newsletter is read religiously by 20,000+ e-commerce professionals.
Loading...
来源：shopifreaks · shopifreaks.com