eBay 站外推广广告新增自动与手动优化
eBay lets sellers prioritize listings in Promoted Offsite campaigns but still won’t let them exclude any or cap click costs
eBay 为其按点击付费的站外推广项目 Promoted Offsite 新增 Automatic 和 Manual 优化功能，卖家可按价格、类目、商品状况、上架天数和数量提高或降低商品优先级。
eBay added Automatic and Manual optimization to Promoted Offsite, its pay-per-click program for ads on Google, Facebook, and other sites, letting sellers prioritize or deprioritize listings by price, category, condition, days listed, and quantity, according to Value Added Resource. However, deprioritized listings can still be advertised, and sellers can’t exclude listings, set maximum bids, or split their budget between the two groups. eBay also uses AI to rewrite listing titles for the off-site ads, and the setup screens offer no way to review the rewrites or turn them off. Sellers pay for every click whether or not a sale follows, and eBay can spend as much as double a seller’s daily budget on a given day.
Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.
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来源：shopifreaks · shopifreaks.com