Amazon 提议修改 Google UCP，让 AI 购物代理支持多卖家商城
Amazon proposes changes to Google’s Universal Commerce Protocol so AI shopping agents can handle multi-seller marketplaces
Amazon 向 Google 开源标准 Universal Commerce Protocol（UCP）提交两项提案，拟让购物车、结账和订单能识别每件商品的实际卖家或法律实体，而不只是店铺品牌。
Amazon is helping extend Google’s Universal Commerce Protocol, the open-source standard AI agents use to shop and check out, so it can handle marketplaces where many sellers share one storefront, according to e-commerce analyst Juozas Kaziukėnas. He pointed to two proposals on UCP’s GitHub from Amazon’s Greg Smith, a member of the protocol’s tech council, that would let carts, checkouts, and orders identify which seller or legal entity actually sells each item, not just the storefront brand. UCP was built around single-seller stores like Shopify sites, and Kaziukėnas said the marketplace work started at TikTok’s request. It’s unclear when the changes would go live, or whether Amazon wants them to open its catalog to agents or to let its agents buy elsewhere.
Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.
Never miss important e-commerce news
Our weekly newsletter is read religiously by 20,000+ e-commerce professionals.
Loading...
来源：shopifreaks · shopifreaks.com