Wix Studio 数据：电商分类页在购物类 AI 搜索引用中接近产品页两倍
Ecommerce category pages get nearly twice the AI search citations of product pages on shopping prompts, per Wix Studio data
Wix Studio 对 ChatGPT、Google AI Mode 和 Perplexity 回答的研究显示，电商分类页在商业意图提示词中获得 12.42% 的 AI 搜索引用，接近产品页 7.14% 的两倍；在信息类提示词中分类页降至 1.74%。
Ecommerce category pages draw 12.42% of AI search citations on commercial-intent prompts, nearly double the 7.14% for product pages, according to Wix Studio’s study of answers from ChatGPT, Google AI Mode, and Perplexity. On informational prompts, category pages fall to 1.74%. Wasim Kagzi, an SEO strategist at the agency Digital Commerce Partners, argued in Search Engine Land that other studies found lower shares, like DeltaV Digital’s 5.2%, because they used a different mix of prompts. Kagzi recommends that merchants add attribute comparisons and use cases to collection pages, since DeltaV found comparison pages get cited far more often per retrieval than plain category pages.
Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.
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来源：shopifreaks · shopifreaks.com