亚马逊卖家费用与广告收入占自营销售额96.6%
Amazon’s seller fees and ad revenue climb to 96.6% of its first-party online store sales in Q3, up from 89.3% a year earlier
据 Marketplace Pulse 数据，亚马逊第三季度来自卖家费用和广告的收入达 661 亿美元，相当于其自营网店销售额 685 亿美元的 96.6%，高于去年同期的 89.3%。
Amazon’s revenue from the fees it charges sellers and from advertising reached $66.1 billion in the third quarter, or 96.6% of the $68.5 billion it earned from its own online store sales, up from 89.3% a year earlier, according to Marketplace Pulse. Prime Day’s move from July to June helps that comparison, but even counting Q2 and Q3 together, the difference between the two lines fell by half, from $12.7 billion to $6.2 billion. On a trailing 12-month basis, the lines are on pace to cross around spring 2028, although the holiday quarter usually favors retail and will widen the gap first. Amazon still competes with its sellers for each sale, but what it charges them for access to its shoppers, warehouses, and ad placements is growing at nearly double the rate of its own retail sales.
Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.
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来源：shopifreaks · shopifreaks.com