E-commerce Germany News· Editorial Team·发布时间 · 2 天前AI 评分22
BARFER'S 营销负责人谈如何营销复杂产品
BEHIND THE CLICK PODCAST WITH MIA-MALIKA LANGE, ON How to Market a Complex Product
AI 导读
BARFER'S 营销负责人 Mia-Malaika Lange 在 Behind the Click Podcast 最新一期中，讲述如何营销复杂产品：先理解产品与消费者，再用消费者熟悉的 content 形式替品牌完成解释，并组建愿意测试、接受真实反馈的团队。
正文
Introduction
Discover how Mia-Malaika Lange, Head of Marketing at BARFER’S, explains why simplifying a complex product starts with understanding both the product and the consumer, how familiar content formats can do the explaining for you, and how to build a team that embraces testing and honest feedback, in the latest Behind the Click Podcast episode.
来源：E-commerce Germany News · ecommercegermany.com