eBay 发布 2026 卖家旺季作战手册
eBay 2026 Seller Peak Playbook
eBay 发布 2026 Seller Peak Playbook，涵盖买家购买时机、翻新商品机会、Promoted Listings 与平台广告、直播购物与 eBay Live，以及圣诞后销售窗口等板块。eBay UK 全球卖家发展总监 Mark Monte-Colombo 称，2026 年趋势显示 Gen Z 的消费意愿高于其他世代，且更早开始购物、预算集中在少数关键节点。
Peak is fast approaching, some may say that it’s already started, so if you’re not yet read the eBay 2026 Seller Peak Playbook then it’s time to do so!
Christmas customers are already planning and more than half will have started their shopping well before Black Friday so if you’re not visible you’re already behind – and buyers that start their shopping early are are active now tend to be those with the highest intent.
In the eBay 2026 Seller Peak Playbook you’ll find sections on:
- When your buyers are buying
- The refurbished opportunity
- Promoted Listings and marketplace advertising
- Live shopping and eBay Live
- The post-Christmas window
Download eBay 2026 Seller Peak Playbook
Peak season is, for me, the most exciting moment in the retail calendar. It’s when millions of new and returning buyers are actively searching for gifts, deals and inspiration for loved ones and more commonly nowadays themselves.
A well executed and strong peak can generate customer relationships that carry your business well into the new year and beyond.
The 2026 trends suggests that Gen Z are entering this period with more spending intent than any other generation, they are starting earlier and concentrating their budgets on a handful of key moments.
– Mark Monte-Colombo, Director of Global Seller Development, eBay UK
来源：channelx · channelx.world