Virtualstock 加入 BHETA 成为业务支持服务商

Europe’s leading range extension platform, Virtualstock has joined BHETA (British Home Enhancement Trade Association) as its latest Business Support Provider. The partnership will give BHETA members access to Virtualstock’s ecommerce expertise, helping suppliers explore new routes to market and connect with major retailers including John Lewis, B&Q, Screwfix, Argos and Robert Dyas.

Virtualstock helps suppliers reach major retail channels and unlock new ecommerce growth through dropship and range extension. As part of the new BHETA Business Service Provider partnership, members can access a complimentary consultation with Virtualstock’s ecommerce specialists to explore how dropship, range extension and retail partnerships could open up new sales channels. The team can advise on the opportunities available and how to get started.

Virtualstock supports suppliers with:

• Onboarding to retailer channels
• Product data management
• Order orchestration
• Inventory visibility
• Fulfilment tracking

We’re delighted to be joining BHETA as a Business Support Provider. With many retailers and suppliers looking for new ways to drive growth, automating wholesale, dropshipping and marketplace processes presents a significant opportunity. We’re looking forward to sharing our expertise, building new relationships and helping BHETA members unlock new opportunities in ecommerce.

– Rebecca Gibson, marketing director, Virtualstock

Founded in 2004, Virtualstock can connect suppliers with leading retailers including John Lewis, B&Q, Screwfix, Argos and Robert Dyas. Its dropship and curated marketplace technology provides a single, scalable platform, where suppliers can have products listed for sale on retailers’ websites and can then fulfil orders directly. This enables new routes to market without the need for retailers to hold extra stock.

In 2025, Virtualstock was acquired by US-based Logicbroker, combining its established UK retail expertise with a global commerce technology network.