QuestionPro 收购电商 AI 营销平台 Contlo
QuestionPro acquires Contlo, an AI marketing platform for ecommerce brands, so AI agents can act on shopper feedback data
总部位于奥斯汀的调研与体验管理软件公司 QuestionPro 收购了面向电商品牌的 AI 营销平台 Contlo，交易条款未披露。Contlo 负责管理客户数据、划分受众，并通过邮件、短信、WhatsApp 和网页推送执行自动化营销活动。
QuestionPro, an Austin-based survey and experience management software company, acquired Contlo, an AI marketing platform for ecommerce brands, for undisclosed terms. Contlo manages customer data, segments audiences, and runs automated campaigns over email, SMS, WhatsApp, and web push. QuestionPro wants to feed those campaigns the shopper feedback and research data it already collects, so AI agents can choose what each shopper gets next, whether that’s a product recommendation, a customer service reply, or a follow-up message, and then adjust based on what the shopper does. Contlo co-founders Ishaan Bhola and Mukunda NS are joining QuestionPro as AI advisors to help steer its agentic commerce plans.
Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.
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来源：shopifreaks · shopifreaks.com