Bpost 与 Torfs、Juttu 可循环包装试点：80% 包装袋被退回
Reusable e-commerce packaging passes consumer test
Bpost 联合鞋类零售商 Torfs 和时尚连锁 Juttu 开展的可循环电商包装试点显示，80% 的包装袋被消费者退回，押金易于退还时消费者愿意寄回包装。试点表明挑战已从消费者行为转向物流与盈利模式，即谁来组织可大规模运转的回收体系。
Consumers appear willing to return shipping packaging, especially when they can easily get their deposit back. That’s the finding of a pilot project by Bpost, Torfs, and Juttu. The challenge is now shifting from consumer behavior to logistics and profitability: who will organize a system that works on a large scale?
80% of bags are returned
Reusable packaging can serve as an alternative to the cardboard boxes and plastic shipping bags that online retailers use to ship millions of orders every day. But for that to happen, consumers must return the packaging. A consortium led by Bpost, shoe retailer Torfs, and fashion chain Juttu set out to eliminate precisely that uncertainty.
来源：retaildetail · retaildetail.eu