Labubu 热度消退，Pop Mart 三季度营收下滑 45% 至 50%
Labubu hype is over: Pop Mart’s sales plummet by 50%
Pop Mart 公布初步数据，2026 年第三季度营收同比下滑 45% 至 50%，而上年同期季度营收增速约为 250%。据 Financial Times 报道，Labubu 玩偶的全球热潮正在消退，美国与欧洲市场需求下滑尤为明显，这家中国玩具厂商被认为过度依赖这一爆款产品。
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Pop Mart is seeing its revenue nearly halve as the global craze for the popular Labubu dolls subsides. Demand is plummeting, particularly in the United States and Europe. Although the company has always vehemently denied it, the Chinese toy manufacturer appears to have become too dependent on its hit product.
Western markets are turning away
Pop Mart reported a 45 to 50 percent drop in revenue in the third quarter of 2026 compared to the same period last year, according to the Financial Times. This is evident from preliminary figures released by the Chinese toy manufacturer on Tuesday evening. The contrast with the previous year is stark: back then, quarterly revenue was still growing by about 250 percent.
来源：retaildetail · retaildetail.eu